About Us
The Agency Behind Broadway’s Next Obsessions
We expand what theatre marketing can be—where digital storytelling, traditional media, and live experiences work together to build cultural moments that sell out houses and shape fandoms.
We’re not the social team at the end of the chain. We’re the partner who builds the story from the first brainstorm to the final standing ovation.
Part of And That’s Media Group, alongside our sister platform And That’s Showbiz.
Broadway's marketing partner.
Theatre doesn’t thrive on templates, and neither do we. We architect campaigns that honor the artistry of each production—merging digital innovation, experiential marketing, and community-building strategies.From shaping the first spark of an idea to amplifying the final ovation, we help productions find their voice, grow their fanbase, and create momentum that lasts long after opening night.
Organic Growth
+75,000 followers for The Great Gatsby
Massive Reach
10M+ campaign video views across platforms
Award-Winning
2025 Tony Award client: Maybe Happy Ending
Top Performer
#1 Broadway social performer, 2023–24 season
What we do
Organic Social Media
Launch Campaigns
Creative Production
Social + Community
Paid Media
Brand Partnerships
Influencer Activations
Event Production
Case Studies
The Great Gatsby
From 0 to 75,000 followers pre-Broadway. The best-performing Broadway social media of the
23–24 season.
Maybe Happy Ending
From underdog to Tony Award® winner. We amplified fan love, turned it into measurable sales,
and built a digital fandom that carried a show to Best Musical 2025.
The Heart
A first-of-its-kind partnership with And That’s Showbiz: the “Keep Up” docu-series brought fans
behind the curtain of a new musical’s development, driving anticipation before Broadway.
The Notebook
A sweeping new musical adaptation of The Notebook, telling the timeless love story of Allie and Noah across a lifetime. Praised for its gorgeous music, stunning performances, and deeply moving romance.
The Great Gatsby
From 0 to 75,000 followers pre-Broadway. The best-performing Broadway social media of the
23–24 season.
Maybe Happy Ending
From underdog to Tony Award® winner. We amplified fan love, turned it into measurable sales,
and built a digital fandom that carried a show to Best Musical 2025.
The Heart
A first-of-its-kind partnership with And That’s Showbiz: the “Keep Up” docu-series brought fans
behind the curtain of a new musical’s development, driving anticipation before Broadway.
The Notebook
A sweeping new musical adaptation of The Notebook, telling the timeless love story of Allie and Noah across a lifetime. Praised for its gorgeous music, stunning performances, and deeply moving romance.
How we think
01
Curation
We identify the stories and moments that truly resonate with audiences, focusing on what sparks conversation and engagement.
02
Collaboration
We work seamlessly with agencies, producers, and artists to turn ideas into cohesive, high-impact campaigns.
03
Amplification
We elevate the content that already works, turning audience excitement into measurable buzz and ticket sales.
04
Speed
We move at the pace of conversation, executing campaigns quickly to stay relevant and impactful.
05
Scale
We deliver Broadway-quality creative across all platforms while maintaining speed, consistency, and reach.
Meet the team
Katharine Quinn
NY
Imani Russell
NY
Es Um
NY
Olivia Kuan Romano
NY
Mason Bray
NY
Lex Miller
NY
Eli Tokash
NY
Connor Macchi
NY
Cavan Hendron
NY
Brian Truong
NY
Ashley Chiu
LA
Aiden Cloud
NY
Aeron James
London
Emma Balk
NY
Trusted by theatre’s boldest producers and creators.
Let’s talk
We build Broadway’s next big stories. Let’s start yours. Whether you’re launching a new show, amplifying an existing production, or creating an unforgettable fan experience, we’re ready to collaborate.